Tools · CRM & Sales · Keap
Keap Review
★★★★★★★★★★4.21,297+ reviews · CapterraCRM & Sales
CRM + automation for small businesses, strong at customer follow-up.
Our verdict
A capable CRM-plus-automation for service businesses that live in their customer list. The high entry price and weak funnels hold it back from a top spot.
Ratings breakdown
Ease of use7.2
Value for money6.8
Features8.3
Support8.0
Quick facts
Keap pricing
Keap1,500 contacts (annual effective rate; $299 month-to-month)
$249 /mo
Pricing as reported · checked June 2026. View official pricing →
Pros & cons
What we like
- Solid CRM and sales pipeline
- Behavior-based automation
- Built-in invoicing and payments
Worth noting
- High starting price
- Weak funnel/landing builder
What's included
✓CRM
✓Email Marketing
—Funnel / Landing Builder
✓Automation / Workflow
✓SMS Marketing
✓Booking / Scheduling
—Membership / Courses
—Built-in Affiliate Program
—White-label
✓Mobile App
6 of 10 tracked features available.
Frequently asked questions
Who is Keap best for?
Established small businesses that want CRM, automation and invoicing together and can justify the higher entry price.
