Tools · Email Marketing · Mailchimp
Mailchimp Review
★★★★★★★★★★4.130,515+ reviews · G2 & CapterraEmail Marketing
The most popular email tool, beginner-friendly with a free starter plan.
Our verdict
The friendliest on-ramp to email marketing. Great templates and a free tier, but value erodes as your list grows and advanced automation lags rivals.
Ratings breakdown
Ease of use8.8
Value for money6.9
Features7.4
Support7.2
Quick facts
Mailchimp pricing
Free250 contacts
Custom
Essentials500 contacts
$13 /mo
Standard500 contacts; most popular
$20 /mo
Premium10k contacts
$350 /mo
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
What we like
- Very easy to start, polished templates
- Free plan for small lists
- Recognized brand with broad integrations
Worth noting
- Gets expensive as your list grows
- Automation is weaker than ActiveCampaign
What's included
✓CRM
✓Email Marketing
✓Funnel / Landing Builder
✓Automation / Workflow
—SMS Marketing
✓Booking / Scheduling
—Membership / Courses
—Built-in Affiliate Program
—White-label
✓Mobile App
6 of 10 tracked features available.
Frequently asked questions
Is Mailchimp still worth it in 2026?
For simple newsletters and beginners, yes. For advanced automation or large lists, cheaper and more powerful options exist.
