Tools · Email Marketing · ActiveCampaign
ActiveCampaign Review
★★★★★★★★★★4.617,028+ reviews · G2 & CapterraEmail Marketing
Best-in-class email marketing & automation, with a solid CRM.
Our verdict
The automation engine to beat. If your growth runs on sophisticated email journeys and segmentation, nothing here is more capable — just watch the per-contact pricing.
Ratings breakdown
Ease of use7.9
Value for money8.2
Features9.2
Support8.5
Quick facts
ActiveCampaign pricing
Starter1k contacts
$15 /mo
Plus1k contacts
$49 /mo
Pro1k contacts; most popular
$79 /mo
Enterprise1k contacts
$145 /mo
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
What we like
- The most flexible automation/workflow engine
- Excellent email deliverability and segmentation
- Built-in sales CRM
Worth noting
- No true funnel builder
- Pricing scales up fast with contact count
What's included
✓CRM
✓Email Marketing
—Funnel / Landing Builder
✓Automation / Workflow
✓SMS Marketing
—Booking / Scheduling
—Membership / Courses
—Built-in Affiliate Program
—White-label
✓Mobile App
5 of 10 tracked features available.
Frequently asked questions
Is ActiveCampaign just email?
No — it includes a capable sales CRM and automation, but it isn't a funnel/landing-page builder like GoHighLevel.