Salesforce vs Keap
Salesforce and Keap are two of the crm & sales tools people compare most — but they're built for different users. Salesforce starts at $25 USD/user/mo and is best for growing and enterprise sales teams needing deep customization and scale, while Keap starts at $249 USD/mo and suits small businesses needing crm + sales automation + invoicing.
The main trade-offs: Keap covers more of the features we track (6 of 10 vs 3), Salesforce is cheaper to start, Keap is easier to learn. Weighing it all up, Keap is the better fit for most people — with Salesforce pulling ahead for growing and enterprise sales teams needing deep customization and scale.
Salesforce
★★★★★★★★★★4.425,791+ reviews · G2The world's #1 CRM platform for sales, service, and marketing at scale.
USD/user/mo
Keap
★★★★★★★★★★4.21,297+ reviews · CapterraCRM + automation for small businesses, strong at customer follow-up.
USD/mo
For most people, Keap is the better choice — but Salesforce wins for specific needs.
Key differences
- Salesforce is cheaper to start ($25 USD/user/mo vs $249 USD/mo).
- Salesforce is notably stronger on features (9.5 vs 8.3).
- Keap covers more of the tracked features (6 vs 3).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Salesforce | Keap |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.4 | ★★★★★★★★★★4.2 |
| Starting price | $25 USD/user/mo | $249 USD/mo |
| Free trial | 30 days | 14 days |
| Integrations | 5000+ via AppExchange | Zapier + native |
| Affiliate commission | No public affiliate program | 20% recurring |
| Best for | Growing and enterprise sales teams needing deep customization and scale | Small businesses needing CRM + sales automation + invoicing |
| Ease of use | 6.5 | 7.2 |
| Value for money | 6.0 | 6.8 |
| Features | 9.5 | 8.3 |
| Support | 7.5 | 8.0 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | — No | ✓ Yes |
| Funnel / Landing Builder | — No | — No |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | ✓ Yes |
| Booking / Scheduling | — No | ✓ Yes |
| Membership / Courses | — No | — No |
| Built-in Affiliate Program | — No | — No |
| White-label | — No | — No |
| Mobile App | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Salesforce
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Keap
Pricing as reported · checked June 2026. View official pricing →
Pros & cons
Salesforce
- Unmatched depth, customization, and a 5,000+ app ecosystem via AppExchange
- Scales from SMB to enterprise with best-in-class reporting and AI (Einstein/Agentforce)
- Massive community, training (Trailhead), and integration options
- Steep learning curve; often needs an admin or consultant to configure
- Expensive, and real cost climbs fast with add-ons and jumps from $25 to $100+/user for full features
Keap
- Solid CRM and sales pipeline
- Behavior-based automation
- Built-in invoicing and payments
- High starting price
- Weak funnel/landing builder
Which one should you pick?
Choose Salesforce if…
Best for growing and enterprise sales teams needing deep customization and scale. Salesforce is the market-leading enterprise CRM: unmatched depth, customization, and ecosystem, but it's complex to set up and expensive once add-ons stack up. All-in-one platforms like GoHighLevel are cheaper and faster for small teams, while Salesforce wins for companies that will outgrow simpler tools.
Choose Keap if…
Best for small businesses needing crm + sales automation + invoicing. A capable CRM-plus-automation for service businesses that live in their customer list. The high entry price and weak funnels hold it back from a top spot.
Frequently asked questions
Is Salesforce or Keap better?
Overall we lean toward Keap for most users, but Salesforce is the better fit for growing and enterprise sales teams needing deep customization and scale.
Which is cheaper, Salesforce or Keap?
Salesforce is cheaper to start at $25 USD/user/mo, compared with $249 USD/mo for Keap.
Which is easier to use for beginners?
Keap scores higher on ease of use (7.2/10), making it the friendlier choice if you're just getting started.
Can I try Salesforce and Keap before paying?
Salesforce: 30 days. Keap: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Salesforce or Keap?
Keap scores higher on value in our review (6.8/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
How much does Salesforce Sales Cloud cost?
Plans start at $25/user/mo (Starter Suite), then $100 (Pro Suite), $175 (Enterprise), and $350 (Unlimited). Enterprise and above are billed annually; Starter and Pro can be billed monthly.
Who is Keap best for?
Established small businesses that want CRM, automation and invoicing together and can justify the higher entry price.
The bottom line
For most people weighing up Salesforce vs Keap, Keap is the stronger all-round pick — best for small businesses needing crm + sales automation + invoicing, and backed by a 4.2/5 rating. Go with Salesforce instead for growing and enterprise sales teams needing deep customization and scale. Best of all you can try it free with Keap and see if it fits before paying a cent.
→ See Salesforce alternatives→ Read the full Salesforce review