Keap vs Pipedrive
Keap and Pipedrive are two of the crm & sales tools people compare most — but they're built for different users. Keap starts at $249 USD/mo and is best for small businesses needing crm + sales automation + invoicing, while Pipedrive starts at $14 USD/user/mo and suits sales teams that want a clean, visual pipeline.
The main trade-offs: Keap covers more of the features we track (6 of 10 vs 5), Pipedrive is cheaper to start, Pipedrive is easier to learn. Weighing it all up, Keap is the better fit for most people — with Pipedrive pulling ahead for sales teams that want a clean, visual pipeline.
Keap
★★★★★★★★★★4.21,297+ reviews · CapterraCRM + automation for small businesses, strong at customer follow-up.
USD/mo
Pipedrive
★★★★★★★★★★4.53,021+ reviews · G2 & CapterraA sales-first CRM that salespeople actually enjoy using.
USD/user/mo
For most people, Keap is the better choice — but Pipedrive wins for specific needs.
Key differences
- Pipedrive is cheaper to start ($14 USD/user/mo vs $249 USD/mo).
- Pipedrive is notably stronger on ease of use (9.0 vs 7.2).
- Keap covers more of the tracked features (6 vs 5).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Keap | Pipedrive |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.2 | ★★★★★★★★★★4.5 |
| Starting price | $249 USD/mo | $14 USD/user/mo |
| Free trial | 14 days | 14 days |
| Integrations | Zapier + native | 400+ in the marketplace |
| Affiliate commission | 20% recurring | 33% first year |
| Best for | Small businesses needing CRM + sales automation + invoicing | Sales teams that want a clean, visual pipeline |
| Ease of use | 7.2 | 9.0 |
| Value for money | 6.8 | 8.4 |
| Features | 8.3 | 8.0 |
| Support | 8.0 | 8.2 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | — No | — No |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | ✓ Yes | — No |
| Booking / Scheduling | ✓ Yes | ✓ Yes |
| Membership / Courses | — No | — No |
| Built-in Affiliate Program | — No | — No |
| White-label | — No | — No |
| Mobile App | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Keap
Pricing as reported · checked June 2026. View official pricing →
Pipedrive
Pricing as reported · checked June 2026. View official pricing →
Pros & cons
Keap
- Solid CRM and sales pipeline
- Behavior-based automation
- Built-in invoicing and payments
- High starting price
- Weak funnel/landing builder
Pipedrive
- Best-in-class visual sales pipeline
- Quick to set up and easy to adopt
- Fair per-user pricing
- Marketing features are an add-on
- Reporting is lighter than HubSpot
Which one should you pick?
Choose Keap if…
Best for small businesses needing crm + sales automation + invoicing. A capable CRM-plus-automation for service businesses that live in their customer list. The high entry price and weak funnels hold it back from a top spot.
Choose Pipedrive if…
Best for sales teams that want a clean, visual pipeline. The CRM your sales team won't fight you on. The visual pipeline is fast and intuitive; marketing features are lighter, so pair it if you need campaigns.
Frequently asked questions
Is Keap or Pipedrive better?
Overall we lean toward Keap for most users, but Pipedrive is the better fit for sales teams that want a clean, visual pipeline.
Which is cheaper, Keap or Pipedrive?
Pipedrive is cheaper to start at $14 USD/user/mo, compared with $249 USD/mo for Keap.
Which is easier to use for beginners?
Pipedrive scores higher on ease of use (9.0/10), making it the friendlier choice if you're just getting started.
Can I try Keap and Pipedrive before paying?
Keap: 14 days. Pipedrive: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Keap or Pipedrive?
Pipedrive scores higher on value in our review (8.4/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Who is Keap best for?
Established small businesses that want CRM, automation and invoicing together and can justify the higher entry price.
Is Pipedrive good for marketing?
It's sales-first. You can add a marketing module, but for heavy email marketing pair it with a dedicated tool.
The bottom line
For most people weighing up Keap vs Pipedrive, Keap is the stronger all-round pick — best for small businesses needing crm + sales automation + invoicing, and backed by a 4.2/5 rating. Go with Pipedrive instead for sales teams that want a clean, visual pipeline. Best of all you can try it free with Keap and see if it fits before paying a cent.