Wix vs Webflow
Wix and Webflow are two of the website builders tools people compare most — but they're built for different users. Wix has a free plan (paid from $17 USD/mo (free plan)) and is best for beginners and small businesses wanting an easy all-in-one builder, while Webflow has a free plan (paid from $15 USD/mo (free plan)) and suits designers and agencies wanting pixel-perfect, code-free control.
The main trade-offs: Webflow is cheaper to start, Wix is easier to learn. They end up closely matched overall, so your best pick depends on which of those matters most to you.
Wix
★★★★★★★★★★4.21,887+ reviews · G2An all-in-one website builder with drag-and-drop ease and AI-powered site creation.
USD/mo (free plan)
Webflow
★★★★★★★★★★4.6975+ reviews · G2A visual development platform for building production-grade websites without writing code.
USD/mo (free plan)
Wix and Webflow are closely matched — your best pick comes down to what you need most.
Key differences
- Webflow is cheaper to start ($15 USD/mo (free plan) vs $17 USD/mo (free plan)).
- Wix is notably stronger on ease of use (8.5 vs 6.5).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Wix | Webflow |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.2 | ★★★★★★★★★★4.6 |
| Starting price | $17 USD/mo (free plan) | $15 USD/mo (free plan) |
| Free trial | Free plan | Free plan |
| Integrations | Wix App Market, Google, Meta, payment gateways | Zapier, Memberstack, Make, native CMS API |
| Affiliate commission | $100/sale (flat, one-time) | No public affiliate program |
| Best for | Beginners and small businesses wanting an easy all-in-one builder | Designers and agencies wanting pixel-perfect, code-free control |
| Ease of use | 8.5 | 6.5 |
| Value for money | 8.0 | 7.5 |
| Features | 8.5 | 9.5 |
| Support | 7.5 | 7.5 |
| Drag-and-drop editor | ✓ Yes | ✓ Yes |
| Templates | ✓ Yes | ✓ Yes |
| Custom code | ✓ Yes | ✓ Yes |
| CMS / blog | ✓ Yes | ✓ Yes |
| E-commerce | ✓ Yes | ✓ Yes |
| SEO tools | ✓ Yes | ✓ Yes |
| Custom domain | ✓ Yes | ✓ Yes |
| Hosting included | ✓ Yes | ✓ Yes |
| Free plan | ✓ Yes | ✓ Yes |
| AI site builder | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Wix
Pricing as reported · checked June 2026. View official pricing →
Webflow
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Wix
- Very easy drag-and-drop editor
- Huge template library and app market
- Capable AI site builder (ADI)
- Cannot change template once live
- Site is locked into the Wix platform
Webflow
- Unmatched design freedom and clean exportable code
- Powerful built-in CMS and interactions
- Reliable enterprise-grade hosting
- Steep learning curve for beginners
- Pricing adds up across site and workspace plans
Which one should you pick?
Choose Wix if…
Best for beginners and small businesses wanting an easy all-in-one builder. Wix is one of the most beginner-friendly builders with huge template and app variety, but you can't switch templates after publishing.
Choose Webflow if…
Best for designers and agencies wanting pixel-perfect, code-free control. Webflow is the most powerful visual builder for custom, production-grade sites, but its steep learning curve makes it overkill for simple projects.
Frequently asked questions
Is Wix or Webflow better?
They're closely matched. Wix is best for beginners and small businesses wanting an easy all-in-one builder, while Webflow suits designers and agencies wanting pixel-perfect, code-free control.
Which is cheaper, Wix or Webflow?
Webflow is cheaper to start at $15 USD/mo (free plan), compared with $17 USD/mo (free plan) for Wix.
Which is easier to use for beginners?
Wix scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try Wix and Webflow before paying?
Wix: Free plan. Webflow: Free plan. We recommend trialling your top pick before committing.
Does Wix or Webflow have a free plan?
Yes — both Wix and Webflow offer a free plan, so you can start with either at no cost and upgrade only when you need to.
Which is better value for money, Wix or Webflow?
Wix scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Does Wix offer a free affiliate program?
Yes, Wix pays a flat $100 one-time commission per qualifying premium plan sale, with a 30-day cookie and $300 payout threshold.
Does Webflow have a free plan?
Yes, the Starter plan is free forever with a webflow.io subdomain, though a paid plan and custom domain are needed for production sites.
The bottom line
Wix and Webflow are genuinely close, so you won't go far wrong either way. Lean toward Wix for beginners and small businesses wanting an easy all-in-one builder, or Webflow for designers and agencies wanting pixel-perfect, code-free control. You can start free with Wix and start free with Webflow, so shortlist both and test them before you commit.