Wix vs Framer
Wix and Framer are two of the website builders tools people compare most — but they're built for different users. Wix has a free plan (paid from $17 USD/mo (free plan)) and is best for beginners and small businesses wanting an easy all-in-one builder, while Framer has a free plan (paid from $10 USD/mo (free plan)) and suits designers building fast, animation-rich marketing and portfolio sites.
The main trade-offs: Framer is cheaper to start, Wix is easier to learn. They end up closely matched overall, so your best pick depends on which of those matters most to you.
Wix
★★★★★★★★★★4.21,887+ reviews · G2An all-in-one website builder with drag-and-drop ease and AI-powered site creation.
USD/mo (free plan)
Framer
★★★★★★★★★★4.5140+ reviews · G2Design and ship beautiful, animated websites straight from a Figma-like canvas.
USD/mo (free plan)
Wix and Framer are closely matched — your best pick comes down to what you need most.
Key differences
- Framer is cheaper to start ($10 USD/mo (free plan) vs $17 USD/mo (free plan)).
- Wix is notably stronger on ease of use (8.5 vs 8.0).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Wix | Framer |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.2 | ★★★★★★★★★★4.5 |
| Starting price | $17 USD/mo (free plan) | $10 USD/mo (free plan) |
| Free trial | Free plan | Free plan |
| Integrations | Wix App Market, Google, Meta, payment gateways | Figma import, analytics, native CMS, embeds |
| Affiliate commission | $100/sale (flat, one-time) | No public affiliate program |
| Best for | Beginners and small businesses wanting an easy all-in-one builder | Designers building fast, animation-rich marketing and portfolio sites |
| Ease of use | 8.5 | 8.0 |
| Value for money | 8.0 | 8.0 |
| Features | 8.5 | 8.5 |
| Support | 7.5 | 7.5 |
| Drag-and-drop editor | ✓ Yes | ✓ Yes |
| Templates | ✓ Yes | ✓ Yes |
| Custom code | ✓ Yes | ✓ Yes |
| CMS / blog | ✓ Yes | ✓ Yes |
| E-commerce | ✓ Yes | ✓ Yes |
| SEO tools | ✓ Yes | ✓ Yes |
| Custom domain | ✓ Yes | ✓ Yes |
| Hosting included | ✓ Yes | ✓ Yes |
| Free plan | ✓ Yes | ✓ Yes |
| AI site builder | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Wix
Pricing as reported · checked June 2026. View official pricing →
Framer
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Wix
- Very easy drag-and-drop editor
- Huge template library and app market
- Capable AI site builder (ADI)
- Cannot change template once live
- Site is locked into the Wix platform
Framer
- Intuitive Figma-style canvas with smooth animations
- Fast global hosting and quick publishing
- Strong AI tools like Wireframer
- E-commerce and CMS less robust than rivals
- Less suited to large, complex sites
Which one should you pick?
Choose Wix if…
Best for beginners and small businesses wanting an easy all-in-one builder. Wix is one of the most beginner-friendly builders with huge template and app variety, but you can't switch templates after publishing.
Choose Framer if…
Best for designers building fast, animation-rich marketing and portfolio sites. Framer offers the fastest path from design to live site with stunning animations, though its CMS and e-commerce remain lighter than Webflow's.
Frequently asked questions
Is Wix or Framer better?
They're closely matched. Wix is best for beginners and small businesses wanting an easy all-in-one builder, while Framer suits designers building fast, animation-rich marketing and portfolio sites.
Which is cheaper, Wix or Framer?
Framer is cheaper to start at $10 USD/mo (free plan), compared with $17 USD/mo (free plan) for Wix.
Which is easier to use for beginners?
Wix scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try Wix and Framer before paying?
Wix: Free plan. Framer: Free plan. We recommend trialling your top pick before committing.
Does Wix or Framer have a free plan?
Yes — both Wix and Framer offer a free plan, so you can start with either at no cost and upgrade only when you need to.
Which is better value for money, Wix or Framer?
Wix scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Does Wix offer a free affiliate program?
Yes, Wix pays a flat $100 one-time commission per qualifying premium plan sale, with a 30-day cookie and $300 payout threshold.
Is Framer free to use?
Yes, Framer has a free plan with a framer.website subdomain; a paid plan starting at $10/mo (annual) is needed for a custom domain.
The bottom line
Wix and Framer are genuinely close, so you won't go far wrong either way. Lean toward Wix for beginners and small businesses wanting an easy all-in-one builder, or Framer for designers building fast, animation-rich marketing and portfolio sites. You can start free with Wix and start free with Framer, so shortlist both and test them before you commit.