Webflow vs Wix
Webflow and Wix are two of the website builders tools people compare most — but they're built for different users. Webflow has a free plan (paid from $15 USD/mo (free plan)) and is best for designers and agencies wanting pixel-perfect, code-free control, while Wix has a free plan (paid from $17 USD/mo (free plan)) and suits beginners and small businesses wanting an easy all-in-one builder.
The main trade-offs: Webflow is cheaper to start, Wix is easier to learn. They end up closely matched overall, so your best pick depends on which of those matters most to you.
Webflow
★★★★★★★★★★4.6975+ reviews · G2A visual development platform for building production-grade websites without writing code.
USD/mo (free plan)
Wix
★★★★★★★★★★4.21,887+ reviews · G2An all-in-one website builder with drag-and-drop ease and AI-powered site creation.
USD/mo (free plan)
Webflow and Wix are closely matched — your best pick comes down to what you need most.
Key differences
- Webflow is cheaper to start ($15 USD/mo (free plan) vs $17 USD/mo (free plan)).
- Wix is notably stronger on ease of use (8.5 vs 6.5).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Webflow | Wix |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.6 | ★★★★★★★★★★4.2 |
| Starting price | $15 USD/mo (free plan) | $17 USD/mo (free plan) |
| Free trial | Free plan | Free plan |
| Integrations | Zapier, Memberstack, Make, native CMS API | Wix App Market, Google, Meta, payment gateways |
| Affiliate commission | No public affiliate program | $100/sale (flat, one-time) |
| Best for | Designers and agencies wanting pixel-perfect, code-free control | Beginners and small businesses wanting an easy all-in-one builder |
| Ease of use | 6.5 | 8.5 |
| Value for money | 7.5 | 8.0 |
| Features | 9.5 | 8.5 |
| Support | 7.5 | 7.5 |
| Drag-and-drop editor | ✓ Yes | ✓ Yes |
| Templates | ✓ Yes | ✓ Yes |
| Custom code | ✓ Yes | ✓ Yes |
| CMS / blog | ✓ Yes | ✓ Yes |
| E-commerce | ✓ Yes | ✓ Yes |
| SEO tools | ✓ Yes | ✓ Yes |
| Custom domain | ✓ Yes | ✓ Yes |
| Hosting included | ✓ Yes | ✓ Yes |
| Free plan | ✓ Yes | ✓ Yes |
| AI site builder | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Webflow
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Wix
Pricing as reported · checked June 2026. View official pricing →
Pros & cons
Webflow
- Unmatched design freedom and clean exportable code
- Powerful built-in CMS and interactions
- Reliable enterprise-grade hosting
- Steep learning curve for beginners
- Pricing adds up across site and workspace plans
Wix
- Very easy drag-and-drop editor
- Huge template library and app market
- Capable AI site builder (ADI)
- Cannot change template once live
- Site is locked into the Wix platform
Which one should you pick?
Choose Webflow if…
Best for designers and agencies wanting pixel-perfect, code-free control. Webflow is the most powerful visual builder for custom, production-grade sites, but its steep learning curve makes it overkill for simple projects.
Choose Wix if…
Best for beginners and small businesses wanting an easy all-in-one builder. Wix is one of the most beginner-friendly builders with huge template and app variety, but you can't switch templates after publishing.
Frequently asked questions
Is Webflow or Wix better?
They're closely matched. Webflow is best for designers and agencies wanting pixel-perfect, code-free control, while Wix suits beginners and small businesses wanting an easy all-in-one builder.
Which is cheaper, Webflow or Wix?
Webflow is cheaper to start at $15 USD/mo (free plan), compared with $17 USD/mo (free plan) for Wix.
Which is easier to use for beginners?
Wix scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try Webflow and Wix before paying?
Webflow: Free plan. Wix: Free plan. We recommend trialling your top pick before committing.
Does Webflow or Wix have a free plan?
Yes — both Webflow and Wix offer a free plan, so you can start with either at no cost and upgrade only when you need to.
Which is better value for money, Webflow or Wix?
Wix scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Does Webflow have a free plan?
Yes, the Starter plan is free forever with a webflow.io subdomain, though a paid plan and custom domain are needed for production sites.
Does Wix offer a free affiliate program?
Yes, Wix pays a flat $100 one-time commission per qualifying premium plan sale, with a 30-day cookie and $300 payout threshold.
The bottom line
Webflow and Wix are genuinely close, so you won't go far wrong either way. Lean toward Webflow for designers and agencies wanting pixel-perfect, code-free control, or Wix for beginners and small businesses wanting an easy all-in-one builder. You can start free with Webflow and start free with Wix, so shortlist both and test them before you commit.