Vendasta vs Kartra
Vendasta and Kartra are two of the marketing & agency tools people compare most — but they're built for different users. Vendasta starts at $99 USD/mo and is best for agencies reselling white-label software and services to local businesses, while Kartra starts at $52 USD/mo and suits course creators and coaches who want a stable all-in-one.
The main trade-offs: Kartra is cheaper to start. They end up closely matched overall, so your best pick depends on which of those matters most to you.
Vendasta
★★★★★★★★★★4.41,425+ reviews · G2A white-label platform and marketplace that lets agencies resell digital software and services to local businesses under their own brand.
USD/mo
Kartra
★★★★★★★★★★4.4167+ reviews · CapterraA balanced all-in-one across funnels, email and memberships.
USD/mo
Vendasta and Kartra are closely matched — your best pick comes down to what you need most.
Key differences
- Kartra is cheaper to start ($52 USD/mo vs $99 USD/mo).
- Vendasta is notably stronger on support (9.0 vs 8.1).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Vendasta | Kartra |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.4 | ★★★★★★★★★★4.4 |
| Starting price | $99 USD/mo | $52 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | App marketplace + Zapier, Google, Meta | Zapier + native |
| Affiliate commission | 20% recurring for 2 years (up to 30% with certification), 90-day cookie | 40% recurring |
| Best for | Agencies reselling white-label software and services to local businesses | Course creators and coaches who want a stable all-in-one |
| Ease of use | 8.0 | 7.8 |
| Value for money | 8.0 | 7.9 |
| Features | 9.0 | 8.6 |
| Support | 9.0 | 8.1 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | ✓ Yes | ✓ Yes |
| Booking / Scheduling | ✓ Yes | ✓ Yes |
| Membership / Courses | — No | ✓ Yes |
| Built-in Affiliate Program | — No | ✓ Yes |
| White-label | ✓ Yes | — No |
| Mobile App | ✓ Yes | — No |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Vendasta
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Kartra
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Vendasta
- Deep white-label branding across the platform, client portal, and mobile app
- Huge marketplace of resellable products with built-in billing and fulfillment
- Strong CRM, reputation, and reporting tools purpose-built for local-business agencies
- Higher minimum spend and onboarding fees than rivals like GoHighLevel
- Broad feature set carries a steep learning curve
Kartra
- Well-balanced funnels + email + memberships
- Tightly integrated, fewer third-party apps needed
- Strong membership system
- Builder feels a bit rigid
- No cheap entry plan for beginners
Which one should you pick?
Choose Vendasta if…
Best for agencies reselling white-label software and services to local businesses. Vendasta is the strongest white-label platform and marketplace for agencies that want to resell digital products to local businesses under their own brand. It is broad and powerful, but the minimum spend, onboarding fees, and feature depth make it complex and pricey for smaller operators.
Choose Kartra if…
Best for course creators and coaches who want a stable all-in-one. A dependable middle ground. Funnels, email and memberships are tightly integrated, so you need fewer add-ons — at the cost of a slightly rigid builder.
Frequently asked questions
Is Vendasta or Kartra better?
They're closely matched. Vendasta is best for agencies reselling white-label software and services to local businesses, while Kartra suits course creators and coaches who want a stable all-in-one.
Which is cheaper, Vendasta or Kartra?
Kartra is cheaper to start at $52 USD/mo, compared with $99 USD/mo for Vendasta.
Which is easier to use for beginners?
Vendasta scores higher on ease of use (8.0/10), making it the friendlier choice if you're just getting started.
Can I try Vendasta and Kartra before paying?
Vendasta: 14 days. Kartra: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Vendasta or Kartra?
Vendasta scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is Vendasta white-label?
Yes. Vendasta is fully white-label — you can rebrand the platform, client portal, marketplace, and mobile app under your own agency name and domain.
Is Kartra better than ClickFunnels?
Kartra bundles more (email, memberships, helpdesk) for a similar price; ClickFunnels wins on pure funnel-building polish.
The bottom line
Vendasta and Kartra are genuinely close, so you won't go far wrong either way. Lean toward Vendasta for agencies reselling white-label software and services to local businesses, or Kartra for course creators and coaches who want a stable all-in-one. You can try it free with Vendasta and try it free with Kartra, so shortlist both and test them before you commit.