Kartra vs Vendasta
Kartra and Vendasta are two of the marketing & agency tools people compare most — but they're built for different users. Kartra starts at $52 USD/mo and is best for course creators and coaches who want a stable all-in-one, while Vendasta starts at $99 USD/mo and suits agencies reselling white-label software and services to local businesses.
The main trade-offs: Kartra is cheaper to start. They end up closely matched overall, so your best pick depends on which of those matters most to you.
Kartra
★★★★★★★★★★4.4167+ reviews · CapterraA balanced all-in-one across funnels, email and memberships.
USD/mo
Vendasta
★★★★★★★★★★4.41,425+ reviews · G2A white-label platform and marketplace that lets agencies resell digital software and services to local businesses under their own brand.
USD/mo
Kartra and Vendasta are closely matched — your best pick comes down to what you need most.
Key differences
- Kartra is cheaper to start ($52 USD/mo vs $99 USD/mo).
- Vendasta is notably stronger on support (9.0 vs 8.1).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Kartra | Vendasta |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.4 | ★★★★★★★★★★4.4 |
| Starting price | $52 USD/mo | $99 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | Zapier + native | App marketplace + Zapier, Google, Meta |
| Affiliate commission | 40% recurring | 20% recurring for 2 years (up to 30% with certification), 90-day cookie |
| Best for | Course creators and coaches who want a stable all-in-one | Agencies reselling white-label software and services to local businesses |
| Ease of use | 7.8 | 8.0 |
| Value for money | 7.9 | 8.0 |
| Features | 8.6 | 9.0 |
| Support | 8.1 | 9.0 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | ✓ Yes | ✓ Yes |
| Booking / Scheduling | ✓ Yes | ✓ Yes |
| Membership / Courses | ✓ Yes | — No |
| Built-in Affiliate Program | ✓ Yes | — No |
| White-label | — No | ✓ Yes |
| Mobile App | — No | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Kartra
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Vendasta
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Kartra
- Well-balanced funnels + email + memberships
- Tightly integrated, fewer third-party apps needed
- Strong membership system
- Builder feels a bit rigid
- No cheap entry plan for beginners
Vendasta
- Deep white-label branding across the platform, client portal, and mobile app
- Huge marketplace of resellable products with built-in billing and fulfillment
- Strong CRM, reputation, and reporting tools purpose-built for local-business agencies
- Higher minimum spend and onboarding fees than rivals like GoHighLevel
- Broad feature set carries a steep learning curve
Which one should you pick?
Choose Kartra if…
Best for course creators and coaches who want a stable all-in-one. A dependable middle ground. Funnels, email and memberships are tightly integrated, so you need fewer add-ons — at the cost of a slightly rigid builder.
Choose Vendasta if…
Best for agencies reselling white-label software and services to local businesses. Vendasta is the strongest white-label platform and marketplace for agencies that want to resell digital products to local businesses under their own brand. It is broad and powerful, but the minimum spend, onboarding fees, and feature depth make it complex and pricey for smaller operators.
Frequently asked questions
Is Kartra or Vendasta better?
They're closely matched. Kartra is best for course creators and coaches who want a stable all-in-one, while Vendasta suits agencies reselling white-label software and services to local businesses.
Which is cheaper, Kartra or Vendasta?
Kartra is cheaper to start at $52 USD/mo, compared with $99 USD/mo for Vendasta.
Which is easier to use for beginners?
Vendasta scores higher on ease of use (8.0/10), making it the friendlier choice if you're just getting started.
Can I try Kartra and Vendasta before paying?
Kartra: 14 days. Vendasta: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Kartra or Vendasta?
Vendasta scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is Kartra better than ClickFunnels?
Kartra bundles more (email, memberships, helpdesk) for a similar price; ClickFunnels wins on pure funnel-building polish.
Is Vendasta white-label?
Yes. Vendasta is fully white-label — you can rebrand the platform, client portal, marketplace, and mobile app under your own agency name and domain.
The bottom line
Kartra and Vendasta are genuinely close, so you won't go far wrong either way. Lean toward Kartra for course creators and coaches who want a stable all-in-one, or Vendasta for agencies reselling white-label software and services to local businesses. You can try it free with Kartra and try it free with Vendasta, so shortlist both and test them before you commit.