Kartra vs Kajabi
Kartra and Kajabi are two of the marketing & agency tools people compare most — but they're built for different users. Kartra starts at $52 USD/mo and is best for course creators and coaches who want a stable all-in-one, while Kajabi starts at $179 USD/mo and suits course creators, coaches, and membership businesses.
The main trade-offs: Kartra covers more of the features we track (8 of 10 vs 6), Kartra is cheaper to start, Kajabi is easier to learn. Weighing it all up, Kartra is the better fit for most people — with Kajabi pulling ahead for course creators, coaches, and membership businesses.
Kartra
★★★★★★★★★★4.4167+ reviews · CapterraA balanced all-in-one across funnels, email and memberships.
USD/mo
Kajabi
★★★★★★★★★★4.2322+ reviews · G2 & CapterraAn all-in-one platform to create, market, and sell online courses, memberships, and coaching.
USD/mo
For most people, Kartra is the better choice — but Kajabi wins for specific needs.
Key differences
- Kartra is cheaper to start ($52 USD/mo vs $179 USD/mo).
- Kartra is notably stronger on value for money (7.9 vs 6.5).
- Kartra covers more of the tracked features (8 vs 6).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Kartra | Kajabi |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.4 | ★★★★★★★★★★4.2 |
| Starting price | $52 USD/mo | $179 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | Zapier + native | 1000+ via Zapier & native |
| Affiliate commission | 40% recurring | 30% recurring (Kajabi Partner Program) |
| Best for | Course creators and coaches who want a stable all-in-one | Course creators, coaches, and membership businesses |
| Ease of use | 7.8 | 8.5 |
| Value for money | 7.9 | 6.5 |
| Features | 8.6 | 9.0 |
| Support | 8.1 | 8.0 |
| CRM | ✓ Yes | — No |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | ✓ Yes | — No |
| Booking / Scheduling | ✓ Yes | — No |
| Membership / Courses | ✓ Yes | ✓ Yes |
| Built-in Affiliate Program | ✓ Yes | ✓ Yes |
| White-label | — No | — No |
| Mobile App | — No | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Kartra
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Kajabi
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Kartra
- Well-balanced funnels + email + memberships
- Tightly integrated, fewer third-party apps needed
- Strong membership system
- Builder feels a bit rigid
- No cheap entry plan for beginners
Kajabi
- Best-in-class course, membership, and digital-product creation with a polished student experience
- Genuinely all-in-one for creators: email marketing, funnels, landing pages, and automations are built in
- Includes a built-in affiliate program and a branded mobile app for your own products
- Expensive: paid plans start at $179/mo and value-for-money is its lowest-rated area
- No native SMS, full CRM, or white-label/reseller tools found in agency platforms like GoHighLevel
- Product and contact limits on lower tiers push growing businesses into costly upgrades
Which one should you pick?
Choose Kartra if…
Best for course creators and coaches who want a stable all-in-one. A dependable middle ground. Funnels, email and memberships are tightly integrated, so you need fewer add-ons — at the cost of a slightly rigid builder.
Choose Kajabi if…
Best for course creators, coaches, and membership businesses. Kajabi is a premium all-in-one platform for course creators, coaches, and membership sites, excelling at building and selling digital products. It's noticeably pricier than agency-focused all-in-ones like GoHighLevel and lacks a true CRM, SMS, and white-label reselling.
Frequently asked questions
Is Kartra or Kajabi better?
Overall we lean toward Kartra for most users, but Kajabi is the better fit for course creators, coaches, and membership businesses.
Which is cheaper, Kartra or Kajabi?
Kartra is cheaper to start at $52 USD/mo, compared with $179 USD/mo for Kajabi.
Which is easier to use for beginners?
Kajabi scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try Kartra and Kajabi before paying?
Kartra: 14 days. Kajabi: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Kartra or Kajabi?
Kartra scores higher on value in our review (7.9/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is Kartra better than ClickFunnels?
Kartra bundles more (email, memberships, helpdesk) for a similar price; ClickFunnels wins on pure funnel-building polish.
How much does Kajabi cost?
Kajabi's main plans are Basic at $179/mo, Growth at $249/mo, and Pro at $499/mo billed monthly, with roughly 20% off on annual billing. There's no free plan, but a 14-day free trial is available.
The bottom line
For most people weighing up Kartra vs Kajabi, Kartra is the stronger all-round pick — best for course creators and coaches who want a stable all-in-one, and backed by a 4.4/5 rating. Go with Kajabi instead for course creators, coaches, and membership businesses. Best of all you can try it free with Kartra and see if it fits before paying a cent.