Kajabi vs Vendasta
Kajabi and Vendasta are two of the marketing & agency tools people compare most — but they're built for different users. Kajabi starts at $179 USD/mo and is best for course creators, coaches, and membership businesses, while Vendasta starts at $99 USD/mo and suits agencies reselling white-label software and services to local businesses.
The main trade-offs: Vendasta covers more of the features we track (8 of 10 vs 6), Vendasta is cheaper to start, Kajabi is easier to learn. Weighing it all up, Vendasta is the better fit for most people — with Kajabi pulling ahead for course creators, coaches, and membership businesses.
Kajabi
★★★★★★★★★★4.2322+ reviews · G2 & CapterraAn all-in-one platform to create, market, and sell online courses, memberships, and coaching.
USD/mo
Vendasta
★★★★★★★★★★4.41,425+ reviews · G2A white-label platform and marketplace that lets agencies resell digital software and services to local businesses under their own brand.
USD/mo
For most people, Vendasta is the better choice — but Kajabi wins for specific needs.
Key differences
- Vendasta is cheaper to start ($99 USD/mo vs $179 USD/mo).
- Vendasta is notably stronger on value for money (8.0 vs 6.5).
- Vendasta covers more of the tracked features (8 vs 6).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Kajabi | Vendasta |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.2 | ★★★★★★★★★★4.4 |
| Starting price | $179 USD/mo | $99 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | 1000+ via Zapier & native | App marketplace + Zapier, Google, Meta |
| Affiliate commission | 30% recurring (Kajabi Partner Program) | 20% recurring for 2 years (up to 30% with certification), 90-day cookie |
| Best for | Course creators, coaches, and membership businesses | Agencies reselling white-label software and services to local businesses |
| Ease of use | 8.5 | 8.0 |
| Value for money | 6.5 | 8.0 |
| Features | 9.0 | 9.0 |
| Support | 8.0 | 9.0 |
| CRM | — No | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | ✓ Yes |
| Booking / Scheduling | — No | ✓ Yes |
| Membership / Courses | ✓ Yes | — No |
| Built-in Affiliate Program | ✓ Yes | — No |
| White-label | — No | ✓ Yes |
| Mobile App | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Kajabi
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Vendasta
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Kajabi
- Best-in-class course, membership, and digital-product creation with a polished student experience
- Genuinely all-in-one for creators: email marketing, funnels, landing pages, and automations are built in
- Includes a built-in affiliate program and a branded mobile app for your own products
- Expensive: paid plans start at $179/mo and value-for-money is its lowest-rated area
- No native SMS, full CRM, or white-label/reseller tools found in agency platforms like GoHighLevel
- Product and contact limits on lower tiers push growing businesses into costly upgrades
Vendasta
- Deep white-label branding across the platform, client portal, and mobile app
- Huge marketplace of resellable products with built-in billing and fulfillment
- Strong CRM, reputation, and reporting tools purpose-built for local-business agencies
- Higher minimum spend and onboarding fees than rivals like GoHighLevel
- Broad feature set carries a steep learning curve
Which one should you pick?
Choose Kajabi if…
Best for course creators, coaches, and membership businesses. Kajabi is a premium all-in-one platform for course creators, coaches, and membership sites, excelling at building and selling digital products. It's noticeably pricier than agency-focused all-in-ones like GoHighLevel and lacks a true CRM, SMS, and white-label reselling.
Choose Vendasta if…
Best for agencies reselling white-label software and services to local businesses. Vendasta is the strongest white-label platform and marketplace for agencies that want to resell digital products to local businesses under their own brand. It is broad and powerful, but the minimum spend, onboarding fees, and feature depth make it complex and pricey for smaller operators.
Frequently asked questions
Is Kajabi or Vendasta better?
Overall we lean toward Vendasta for most users, but Kajabi is the better fit for course creators, coaches, and membership businesses.
Which is cheaper, Kajabi or Vendasta?
Vendasta is cheaper to start at $99 USD/mo, compared with $179 USD/mo for Kajabi.
Which is easier to use for beginners?
Kajabi scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try Kajabi and Vendasta before paying?
Kajabi: 14 days. Vendasta: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Kajabi or Vendasta?
Vendasta scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
How much does Kajabi cost?
Kajabi's main plans are Basic at $179/mo, Growth at $249/mo, and Pro at $499/mo billed monthly, with roughly 20% off on annual billing. There's no free plan, but a 14-day free trial is available.
Is Vendasta white-label?
Yes. Vendasta is fully white-label — you can rebrand the platform, client portal, marketplace, and mobile app under your own agency name and domain.
The bottom line
For most people weighing up Kajabi vs Vendasta, Vendasta is the stronger all-round pick — best for agencies reselling white-label software and services to local businesses, and backed by a 4.4/5 rating. Go with Kajabi instead for course creators, coaches, and membership businesses. Best of all you can try it free with Vendasta and see if it fits before paying a cent.