Kajabi vs DashClicks
Kajabi and DashClicks are two of the marketing & agency tools people compare most — but they're built for different users. Kajabi starts at $179 USD/mo and is best for course creators, coaches, and membership businesses, while DashClicks starts at $199 USD/mo and suits agencies wanting white-label software plus done-for-you fulfillment services.
The main trade-offs: DashClicks covers more of the features we track (8 of 10 vs 6), Kajabi is cheaper to start, DashClicks is easier to learn. Weighing it all up, DashClicks is the better fit for most people — with Kajabi pulling ahead for course creators, coaches, and membership businesses.
Kajabi
★★★★★★★★★★4.2322+ reviews · G2 & CapterraAn all-in-one platform to create, market, and sell online courses, memberships, and coaching.
USD/mo
DashClicks
★★★★★★★★★★4.7245+ reviews · G2A white-label all-in-one software platform paired with a done-for-you fulfillment marketplace for marketing agencies.
USD/mo
For most people, DashClicks is the better choice — but Kajabi wins for specific needs.
Key differences
- Kajabi is cheaper to start ($179 USD/mo vs $199 USD/mo).
- DashClicks is notably stronger on value for money (8.5 vs 6.5).
- DashClicks covers more of the tracked features (8 vs 6).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Kajabi | DashClicks |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.2 | ★★★★★★★★★★4.7 |
| Starting price | $179 USD/mo | $199 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | 1000+ via Zapier & native | Zapier, Stripe, Twilio, Google/Meta Ads |
| Affiliate commission | 30% recurring (Kajabi Partner Program) | 40% recurring on software referrals + 5% on fulfillment services |
| Best for | Course creators, coaches, and membership businesses | Agencies wanting white-label software plus done-for-you fulfillment services |
| Ease of use | 8.5 | 9.2 |
| Value for money | 6.5 | 8.5 |
| Features | 9.0 | 8.4 |
| Support | 8.0 | 8.8 |
| CRM | — No | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | ✓ Yes |
| Booking / Scheduling | — No | ✓ Yes |
| Membership / Courses | ✓ Yes | — No |
| Built-in Affiliate Program | ✓ Yes | — No |
| White-label | — No | ✓ Yes |
| Mobile App | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Kajabi
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
DashClicks
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Kajabi
- Best-in-class course, membership, and digital-product creation with a polished student experience
- Genuinely all-in-one for creators: email marketing, funnels, landing pages, and automations are built in
- Includes a built-in affiliate program and a branded mobile app for your own products
- Expensive: paid plans start at $179/mo and value-for-money is its lowest-rated area
- No native SMS, full CRM, or white-label/reseller tools found in agency platforms like GoHighLevel
- Product and contact limits on lower tiers push growing businesses into costly upgrades
DashClicks
- Fully white-label software with unlimited users and sub-accounts on one flat $199/mo plan
- Built-in fulfillment marketplace to outsource SEO, ads and content under your own brand
- Clean, easy-to-use all-in-one interface with iOS and Android mobile apps
- No true free software plan; the $199/mo entry price is higher than some rivals
- Automation, email and funnel tools are lighter than GoHighLevel's
Which one should you pick?
Choose Kajabi if…
Best for course creators, coaches, and membership businesses. Kajabi is a premium all-in-one platform for course creators, coaches, and membership sites, excelling at building and selling digital products. It's noticeably pricier than agency-focused all-in-ones like GoHighLevel and lacks a true CRM, SMS, and white-label reselling.
Choose DashClicks if…
Best for agencies wanting white-label software plus done-for-you fulfillment services. A white-label all-in-one agency platform paired with a built-in done-for-you fulfillment marketplace, DashClicks is a direct GoHighLevel-style competitor. Best for agencies that want branded software plus the option to outsource client work, though the $199/mo entry is higher and its automation is lighter than GoHighLevel's.
Frequently asked questions
Is Kajabi or DashClicks better?
Overall we lean toward DashClicks for most users, but Kajabi is the better fit for course creators, coaches, and membership businesses.
Which is cheaper, Kajabi or DashClicks?
Kajabi is cheaper to start at $179 USD/mo, compared with $199 USD/mo for DashClicks.
Which is easier to use for beginners?
DashClicks scores higher on ease of use (9.2/10), making it the friendlier choice if you're just getting started.
Can I try Kajabi and DashClicks before paying?
Kajabi: 14 days. DashClicks: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, Kajabi or DashClicks?
DashClicks scores higher on value in our review (8.5/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
How much does Kajabi cost?
Kajabi's main plans are Basic at $179/mo, Growth at $249/mo, and Pro at $499/mo billed monthly, with roughly 20% off on annual billing. There's no free plan, but a 14-day free trial is available.
How much does DashClicks cost?
The DashClicks Pro software plan is $199/month (or $1,788/year for annual billing) with unlimited users and sub-accounts. Its fulfillment center is free to access with pay-per-service pricing, and add-on services like SEO or paid ads are billed separately.
The bottom line
For most people weighing up Kajabi vs DashClicks, DashClicks is the stronger all-round pick — best for agencies wanting white-label software plus done-for-you fulfillment services, and backed by a 4.7/5 rating. Go with Kajabi instead for course creators, coaches, and membership businesses. Best of all you can try it free with DashClicks and see if it fits before paying a cent.