GoHighLevel vs Kartra
GoHighLevel and Kartra are two of the marketing & agency tools people compare most — but they're built for different users. GoHighLevel starts at $97 USD/mo and is best for agencies managing multiple clients who need white-label, while Kartra starts at $52 USD/mo and suits course creators and coaches who want a stable all-in-one.
The main trade-offs: GoHighLevel covers more of the features we track (10 of 10 vs 8), Kartra is cheaper to start, Kartra is easier to learn. Weighing it all up, GoHighLevel is the better fit for most people — with Kartra pulling ahead for course creators and coaches who want a stable all-in-one.
GoHighLevel
★★★★★★★★★★4.61,200+ reviews · CapterraAll-in-one platform for agencies, strong on white-label and managing multiple clients.
USD/mo
Kartra
★★★★★★★★★★4.4167+ reviews · CapterraA balanced all-in-one across funnels, email and memberships.
USD/mo
For most people, GoHighLevel is the better choice — but Kartra wins for specific needs.
Key differences
- Kartra is cheaper to start ($52 USD/mo vs $97 USD/mo).
- GoHighLevel is notably stronger on value for money (9.1 vs 7.9).
- GoHighLevel covers more of the tracked features (10 vs 8).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | GoHighLevel | Kartra |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.6 | ★★★★★★★★★★4.4 |
| Starting price | $97 USD/mo | $52 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | 1000+ via Zapier & native | Zapier + native |
| Affiliate commission | 40% recurring | 40% recurring |
| Best for | Agencies managing multiple clients who need white-label | Course creators and coaches who want a stable all-in-one |
| Ease of use | 7.4 | 7.8 |
| Value for money | 9.1 | 7.9 |
| Features | 9.6 | 8.6 |
| Support | 8.2 | 8.1 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | ✓ Yes | ✓ Yes |
| Booking / Scheduling | ✓ Yes | ✓ Yes |
| Membership / Courses | ✓ Yes | ✓ Yes |
| Built-in Affiliate Program | ✓ Yes | ✓ Yes |
| White-label | ✓ Yes | — No |
| Mobile App | ✓ Yes | — No |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
GoHighLevel
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Kartra
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
GoHighLevel
- All-in-one: CRM + funnels + email + SMS + booking in one place
- White-label: resell under your own brand
- Unlimited contacts/sub-accounts on higher plans
- Steep learning curve for beginners
- Feature-packed UI can feel overwhelming
Kartra
- Well-balanced funnels + email + memberships
- Tightly integrated, fewer third-party apps needed
- Strong membership system
- Builder feels a bit rigid
- No cheap entry plan for beginners
Which one should you pick?
Choose GoHighLevel if…
Best for agencies managing multiple clients who need white-label. The most complete all-in-one on the market. If you run an agency, the white-label and unlimited sub-accounts make it almost unbeatable on value — you just have to climb the learning curve.
Choose Kartra if…
Best for course creators and coaches who want a stable all-in-one. A dependable middle ground. Funnels, email and memberships are tightly integrated, so you need fewer add-ons — at the cost of a slightly rigid builder.
Frequently asked questions
Is GoHighLevel or Kartra better?
Overall we lean toward GoHighLevel for most users, but Kartra is the better fit for course creators and coaches who want a stable all-in-one.
Which is cheaper, GoHighLevel or Kartra?
Kartra is cheaper to start at $52 USD/mo, compared with $97 USD/mo for GoHighLevel.
Which is easier to use for beginners?
Kartra scores higher on ease of use (7.8/10), making it the friendlier choice if you're just getting started.
Can I try GoHighLevel and Kartra before paying?
GoHighLevel: 14 days. Kartra: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, GoHighLevel or Kartra?
GoHighLevel scores higher on value in our review (9.1/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is GoHighLevel good for beginners?
It can be — but expect a learning curve. The payoff is replacing 5–6 separate tools with one platform.
Is Kartra better than ClickFunnels?
Kartra bundles more (email, memberships, helpdesk) for a similar price; ClickFunnels wins on pure funnel-building polish.
The bottom line
For most people weighing up GoHighLevel vs Kartra, GoHighLevel is the stronger all-round pick — best for agencies managing multiple clients who need white-label, and backed by a 4.6/5 rating. Go with Kartra instead for course creators and coaches who want a stable all-in-one. Best of all you can try it free with GoHighLevel and see if it fits before paying a cent.
→ See GoHighLevel alternatives→ Read the full GoHighLevel review