GoHighLevel vs ClickFunnels
GoHighLevel and ClickFunnels are two of the marketing & agency tools people compare most — but they're built for different users. GoHighLevel starts at $97 USD/mo and is best for agencies managing multiple clients who need white-label, while ClickFunnels starts at $81 USD/mo and suits sellers focused on converting through funnels.
The main trade-offs: GoHighLevel covers more of the features we track (10 of 10 vs 6), ClickFunnels is cheaper to start, ClickFunnels is easier to learn. Weighing it all up, GoHighLevel is the better fit for most people — with ClickFunnels pulling ahead for sellers focused on converting through funnels.
GoHighLevel
★★★★★★★★★★4.61,200+ reviews · CapterraAll-in-one platform for agencies, strong on white-label and managing multiple clients.
USD/mo
ClickFunnels
★★★★★★★★★★4.51,079+ reviews · G2 & CapterraThe sales-funnel specialist, with a large community and lots of templates.
USD/mo
For most people, GoHighLevel is the better choice — but ClickFunnels wins for specific needs.
Key differences
- ClickFunnels is cheaper to start ($81 USD/mo vs $97 USD/mo).
- GoHighLevel is notably stronger on value for money (9.1 vs 7.4).
- GoHighLevel covers more of the tracked features (10 vs 6).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | GoHighLevel | ClickFunnels |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.6 | ★★★★★★★★★★4.5 |
| Starting price | $97 USD/mo | $81 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | 1000+ via Zapier & native | Zapier + native + API |
| Affiliate commission | 40% recurring | 30% recurring |
| Best for | Agencies managing multiple clients who need white-label | Sellers focused on converting through funnels |
| Ease of use | 7.4 | 8.3 |
| Value for money | 9.1 | 7.4 |
| Features | 9.6 | 8.4 |
| Support | 8.2 | 8.0 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | ✓ Yes | — No |
| Booking / Scheduling | ✓ Yes | — No |
| Membership / Courses | ✓ Yes | ✓ Yes |
| Built-in Affiliate Program | ✓ Yes | ✓ Yes |
| White-label | ✓ Yes | — No |
| Mobile App | ✓ Yes | — No |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
GoHighLevel
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
ClickFunnels
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
GoHighLevel
- All-in-one: CRM + funnels + email + SMS + booking in one place
- White-label: resell under your own brand
- Unlimited contacts/sub-accounts on higher plans
- Steep learning curve for beginners
- Feature-packed UI can feel overwhelming
ClickFunnels
- Powerful funnel builder with high-converting templates
- Huge community and learning resources
- Includes memberships and courses
- Pricey relative to its feature set
- Basic CRM, weaker than GHL
Which one should you pick?
Choose GoHighLevel if…
Best for agencies managing multiple clients who need white-label. The most complete all-in-one on the market. If you run an agency, the white-label and unlimited sub-accounts make it almost unbeatable on value — you just have to climb the learning curve.
Choose ClickFunnels if…
Best for sellers focused on converting through funnels. Still the benchmark for high-converting funnels. You pay a premium and the CRM is basic, but the builder, templates and community are best-in-class.
Frequently asked questions
Is GoHighLevel or ClickFunnels better?
Overall we lean toward GoHighLevel for most users, but ClickFunnels is the better fit for sellers focused on converting through funnels.
Which is cheaper, GoHighLevel or ClickFunnels?
ClickFunnels is cheaper to start at $81 USD/mo, compared with $97 USD/mo for GoHighLevel.
Which is easier to use for beginners?
ClickFunnels scores higher on ease of use (8.3/10), making it the friendlier choice if you're just getting started.
Can I try GoHighLevel and ClickFunnels before paying?
GoHighLevel: 14 days. ClickFunnels: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, GoHighLevel or ClickFunnels?
GoHighLevel scores higher on value in our review (9.1/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is GoHighLevel good for beginners?
It can be — but expect a learning curve. The payoff is replacing 5–6 separate tools with one platform.
Is ClickFunnels worth the price?
If funnels are the core of your business, yes — the conversion-focused templates and editor justify it. For broad CRM needs, look elsewhere.
The bottom line
For most people weighing up GoHighLevel vs ClickFunnels, GoHighLevel is the stronger all-round pick — best for agencies managing multiple clients who need white-label, and backed by a 4.6/5 rating. Go with ClickFunnels instead for sellers focused on converting through funnels. Best of all you can try it free with GoHighLevel and see if it fits before paying a cent.
→ See GoHighLevel alternatives→ Read the full GoHighLevel review