Framer vs Wix
Framer and Wix are two of the website builders tools people compare most — but they're built for different users. Framer has a free plan (paid from $10 USD/mo (free plan)) and is best for designers building fast, animation-rich marketing and portfolio sites, while Wix has a free plan (paid from $17 USD/mo (free plan)) and suits beginners and small businesses wanting an easy all-in-one builder.
The main trade-offs: Framer is cheaper to start, Wix is easier to learn. They end up closely matched overall, so your best pick depends on which of those matters most to you.
Framer
★★★★★★★★★★4.5140+ reviews · G2Design and ship beautiful, animated websites straight from a Figma-like canvas.
USD/mo (free plan)
Wix
★★★★★★★★★★4.21,887+ reviews · G2An all-in-one website builder with drag-and-drop ease and AI-powered site creation.
USD/mo (free plan)
Framer and Wix are closely matched — your best pick comes down to what you need most.
Key differences
- Framer is cheaper to start ($10 USD/mo (free plan) vs $17 USD/mo (free plan)).
- Wix is notably stronger on ease of use (8.5 vs 8.0).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Framer | Wix |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.5 | ★★★★★★★★★★4.2 |
| Starting price | $10 USD/mo (free plan) | $17 USD/mo (free plan) |
| Free trial | Free plan | Free plan |
| Integrations | Figma import, analytics, native CMS, embeds | Wix App Market, Google, Meta, payment gateways |
| Affiliate commission | No public affiliate program | $100/sale (flat, one-time) |
| Best for | Designers building fast, animation-rich marketing and portfolio sites | Beginners and small businesses wanting an easy all-in-one builder |
| Ease of use | 8.0 | 8.5 |
| Value for money | 8.0 | 8.0 |
| Features | 8.5 | 8.5 |
| Support | 7.5 | 7.5 |
| Drag-and-drop editor | ✓ Yes | ✓ Yes |
| Templates | ✓ Yes | ✓ Yes |
| Custom code | ✓ Yes | ✓ Yes |
| CMS / blog | ✓ Yes | ✓ Yes |
| E-commerce | ✓ Yes | ✓ Yes |
| SEO tools | ✓ Yes | ✓ Yes |
| Custom domain | ✓ Yes | ✓ Yes |
| Hosting included | ✓ Yes | ✓ Yes |
| Free plan | ✓ Yes | ✓ Yes |
| AI site builder | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Framer
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Wix
Pricing as reported · checked June 2026. View official pricing →
Pros & cons
Framer
- Intuitive Figma-style canvas with smooth animations
- Fast global hosting and quick publishing
- Strong AI tools like Wireframer
- E-commerce and CMS less robust than rivals
- Less suited to large, complex sites
Wix
- Very easy drag-and-drop editor
- Huge template library and app market
- Capable AI site builder (ADI)
- Cannot change template once live
- Site is locked into the Wix platform
Which one should you pick?
Choose Framer if…
Best for designers building fast, animation-rich marketing and portfolio sites. Framer offers the fastest path from design to live site with stunning animations, though its CMS and e-commerce remain lighter than Webflow's.
Choose Wix if…
Best for beginners and small businesses wanting an easy all-in-one builder. Wix is one of the most beginner-friendly builders with huge template and app variety, but you can't switch templates after publishing.
Frequently asked questions
Is Framer or Wix better?
They're closely matched. Framer is best for designers building fast, animation-rich marketing and portfolio sites, while Wix suits beginners and small businesses wanting an easy all-in-one builder.
Which is cheaper, Framer or Wix?
Framer is cheaper to start at $10 USD/mo (free plan), compared with $17 USD/mo (free plan) for Wix.
Which is easier to use for beginners?
Wix scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try Framer and Wix before paying?
Framer: Free plan. Wix: Free plan. We recommend trialling your top pick before committing.
Does Framer or Wix have a free plan?
Yes — both Framer and Wix offer a free plan, so you can start with either at no cost and upgrade only when you need to.
Which is better value for money, Framer or Wix?
Framer scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is Framer free to use?
Yes, Framer has a free plan with a framer.website subdomain; a paid plan starting at $10/mo (annual) is needed for a custom domain.
Does Wix offer a free affiliate program?
Yes, Wix pays a flat $100 one-time commission per qualifying premium plan sale, with a 30-day cookie and $300 payout threshold.
The bottom line
Framer and Wix are genuinely close, so you won't go far wrong either way. Lean toward Framer for designers building fast, animation-rich marketing and portfolio sites, or Wix for beginners and small businesses wanting an easy all-in-one builder. You can start free with Framer and start free with Wix, so shortlist both and test them before you commit.