Kit (ConvertKit) vs GetResponse
Kit (ConvertKit) and GetResponse are two of the email marketing tools people compare most — but they're built for different users. Kit (ConvertKit) has a free plan (paid from $33 USD/mo) and is best for creators, bloggers, newsletter writers and course sellers, while GetResponse has a free plan (paid from Free USD/mo) and suits growing businesses wanting email marketing plus automation, funnels & webinars in one tool.
The main trade-offs: GetResponse covers more of the features we track (6 of 10 vs 5), GetResponse is cheaper to start, Kit (ConvertKit) is easier to learn. Weighing it all up, GetResponse is the better fit for most people — with Kit (ConvertKit) pulling ahead for creators, bloggers, newsletter writers and course sellers.
Kit (ConvertKit)
★★★★★★★★★★4.5458+ reviews · G2 & CapterraEmail marketing built for creators, with simple automation and a free tier.
USD/mo
GetResponse
★★★★★★★★★★4.31,337+ reviews · G2 & CapterraA mature all-in-one platform for email marketing, automation, and funnels.
USD/mo
For most people, GetResponse is the better choice — but Kit (ConvertKit) wins for specific needs.
Key differences
- GetResponse is cheaper to start (Free USD/mo vs $33 USD/mo).
- Kit (ConvertKit) is notably stronger on value for money (8.3 vs 7.0).
- GetResponse covers more of the tracked features (6 vs 5).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | Kit (ConvertKit) | GetResponse |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.5 | ★★★★★★★★★★4.3 |
| Starting price | $33 USD/mo | Free USD/mo |
| Free trial | 14 days | Free plan |
| Integrations | 100+ native integrations | 100+ native + Zapier |
| Affiliate commission | 30% recurring | 40-60% recurring for first 12 months (tiered, via PartnerStack) |
| Best for | Creators, bloggers, newsletter writers and course sellers | Growing businesses wanting email marketing plus automation, funnels & webinars in one tool |
| Ease of use | 8.9 | 8.0 |
| Value for money | 8.3 | 7.0 |
| Features | 7.8 | 9.0 |
| Support | 8.0 | 8.0 |
| CRM | — No | — No |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | ✓ Yes |
| Booking / Scheduling | — No | — No |
| Membership / Courses | ✓ Yes | ✓ Yes |
| Built-in Affiliate Program | — No | — No |
| White-label | — No | — No |
| Mobile App | ✓ Yes | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
Kit (ConvertKit)
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
GetResponse
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
Kit (ConvertKit)
- Creator-first features (paid newsletters, tip jar)
- Generous free plan up to 10k subscribers
- Simple, visual automation
- Fewer design options than Mailchimp
- Not built for e-commerce-heavy stores
GetResponse
- Feature-rich: email, automation, funnels, landing pages, webinars & courses in one place
- Genuine free-forever plan (up to 500 contacts) with 24/7 live chat support
- Powerful visual marketing automation plus built-in AI tools
- Pricing scales up quickly as your contact list grows
- No true sales-pipeline CRM or white-label; SMS is limited to the top Enterprise/MAX plan
Which one should you pick?
Choose Kit (ConvertKit) if…
Best for creators, bloggers, newsletter writers and course sellers. The creator's email tool. Clean automation, a generous free plan and creator-friendly features like paid newsletters make it a top pick for solo audiences.
Choose GetResponse if…
Best for growing businesses wanting email marketing plus automation, funnels & webinars in one tool. GetResponse is a mature, feature-rich email marketing and automation platform with landing pages, webinars, and a course creator. It's a strong pick for email-focused marketers, though all-in-ones like Systeme.io bundle funnels and courses more affordably for beginners.
Frequently asked questions
Is Kit (ConvertKit) or GetResponse better?
Overall we lean toward GetResponse for most users, but Kit (ConvertKit) is the better fit for creators, bloggers, newsletter writers and course sellers.
Which is cheaper, Kit (ConvertKit) or GetResponse?
GetResponse is cheaper to start at Free USD/mo, compared with $33 USD/mo for Kit (ConvertKit).
Which is easier to use for beginners?
Kit (ConvertKit) scores higher on ease of use (8.9/10), making it the friendlier choice if you're just getting started.
Can I try Kit (ConvertKit) and GetResponse before paying?
Kit (ConvertKit): 14 days. GetResponse: Free plan. We recommend trialling your top pick before committing.
Does Kit (ConvertKit) or GetResponse have a free plan?
Yes — both Kit (ConvertKit) and GetResponse offer a free plan, so you can start with either at no cost and upgrade only when you need to.
Which is better value for money, Kit (ConvertKit) or GetResponse?
Kit (ConvertKit) scores higher on value in our review (8.3/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is Kit the same as ConvertKit?
Yes — ConvertKit rebranded to Kit. Same product, focused on creators and newsletter businesses.
Does GetResponse have a free plan?
Yes. GetResponse offers a free-forever plan for up to 500 contacts with 2,500 emails per month, one landing page, and basic features (emails carry a GetResponse badge). Paid plans start at $19/month.
The bottom line
For most people weighing up Kit (ConvertKit) vs GetResponse, GetResponse is the stronger all-round pick — best for growing businesses wanting email marketing plus automation, funnels & webinars in one tool, and backed by a 4.3/5 rating. Go with Kit (ConvertKit) instead for creators, bloggers, newsletter writers and course sellers. Best of all you can start free with GetResponse and see if it fits before paying a cent.
→ See Kit (ConvertKit) alternatives→ Read the full Kit (ConvertKit) review