ClickFunnels vs Vendasta
ClickFunnels and Vendasta are two of the marketing & agency tools people compare most — but they're built for different users. ClickFunnels starts at $81 USD/mo and is best for sellers focused on converting through funnels, while Vendasta starts at $99 USD/mo and suits agencies reselling white-label software and services to local businesses.
The main trade-offs: Vendasta covers more of the features we track (8 of 10 vs 6), ClickFunnels is cheaper to start, ClickFunnels is easier to learn. Weighing it all up, Vendasta is the better fit for most people — with ClickFunnels pulling ahead for sellers focused on converting through funnels.
ClickFunnels
★★★★★★★★★★4.51,079+ reviews · G2 & CapterraThe sales-funnel specialist, with a large community and lots of templates.
USD/mo
Vendasta
★★★★★★★★★★4.41,425+ reviews · G2A white-label platform and marketplace that lets agencies resell digital software and services to local businesses under their own brand.
USD/mo
For most people, Vendasta is the better choice — but ClickFunnels wins for specific needs.
Key differences
- ClickFunnels is cheaper to start ($81 USD/mo vs $99 USD/mo).
- Vendasta is notably stronger on support (9.0 vs 8.0).
- Vendasta covers more of the tracked features (8 vs 6).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | ClickFunnels | Vendasta |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.5 | ★★★★★★★★★★4.4 |
| Starting price | $81 USD/mo | $99 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | Zapier + native + API | App marketplace + Zapier, Google, Meta |
| Affiliate commission | 30% recurring | 20% recurring for 2 years (up to 30% with certification), 90-day cookie |
| Best for | Sellers focused on converting through funnels | Agencies reselling white-label software and services to local businesses |
| Ease of use | 8.3 | 8.0 |
| Value for money | 7.4 | 8.0 |
| Features | 8.4 | 9.0 |
| Support | 8.0 | 9.0 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | ✓ Yes |
| Booking / Scheduling | — No | ✓ Yes |
| Membership / Courses | ✓ Yes | — No |
| Built-in Affiliate Program | ✓ Yes | — No |
| White-label | — No | ✓ Yes |
| Mobile App | — No | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
ClickFunnels
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Vendasta
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
ClickFunnels
- Powerful funnel builder with high-converting templates
- Huge community and learning resources
- Includes memberships and courses
- Pricey relative to its feature set
- Basic CRM, weaker than GHL
Vendasta
- Deep white-label branding across the platform, client portal, and mobile app
- Huge marketplace of resellable products with built-in billing and fulfillment
- Strong CRM, reputation, and reporting tools purpose-built for local-business agencies
- Higher minimum spend and onboarding fees than rivals like GoHighLevel
- Broad feature set carries a steep learning curve
Which one should you pick?
Choose ClickFunnels if…
Best for sellers focused on converting through funnels. Still the benchmark for high-converting funnels. You pay a premium and the CRM is basic, but the builder, templates and community are best-in-class.
Choose Vendasta if…
Best for agencies reselling white-label software and services to local businesses. Vendasta is the strongest white-label platform and marketplace for agencies that want to resell digital products to local businesses under their own brand. It is broad and powerful, but the minimum spend, onboarding fees, and feature depth make it complex and pricey for smaller operators.
Frequently asked questions
Is ClickFunnels or Vendasta better?
Overall we lean toward Vendasta for most users, but ClickFunnels is the better fit for sellers focused on converting through funnels.
Which is cheaper, ClickFunnels or Vendasta?
ClickFunnels is cheaper to start at $81 USD/mo, compared with $99 USD/mo for Vendasta.
Which is easier to use for beginners?
ClickFunnels scores higher on ease of use (8.3/10), making it the friendlier choice if you're just getting started.
Can I try ClickFunnels and Vendasta before paying?
ClickFunnels: 14 days. Vendasta: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, ClickFunnels or Vendasta?
Vendasta scores higher on value in our review (8.0/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is ClickFunnels worth the price?
If funnels are the core of your business, yes — the conversion-focused templates and editor justify it. For broad CRM needs, look elsewhere.
Is Vendasta white-label?
Yes. Vendasta is fully white-label — you can rebrand the platform, client portal, marketplace, and mobile app under your own agency name and domain.
The bottom line
For most people weighing up ClickFunnels vs Vendasta, Vendasta is the stronger all-round pick — best for agencies reselling white-label software and services to local businesses, and backed by a 4.4/5 rating. Go with ClickFunnels instead for sellers focused on converting through funnels. Best of all you can try it free with Vendasta and see if it fits before paying a cent.
→ See ClickFunnels alternatives→ Read the full ClickFunnels review