ClickFunnels vs Kartra
ClickFunnels and Kartra are two of the marketing & agency tools people compare most — but they're built for different users. ClickFunnels starts at $81 USD/mo and is best for sellers focused on converting through funnels, while Kartra starts at $52 USD/mo and suits course creators and coaches who want a stable all-in-one.
The main trade-offs: Kartra covers more of the features we track (8 of 10 vs 6), Kartra is cheaper to start, ClickFunnels is easier to learn. Weighing it all up, Kartra is the better fit for most people — with ClickFunnels pulling ahead for sellers focused on converting through funnels.
ClickFunnels
★★★★★★★★★★4.51,079+ reviews · G2 & CapterraThe sales-funnel specialist, with a large community and lots of templates.
USD/mo
Kartra
★★★★★★★★★★4.4167+ reviews · CapterraA balanced all-in-one across funnels, email and memberships.
USD/mo
For most people, Kartra is the better choice — but ClickFunnels wins for specific needs.
Key differences
- Kartra is cheaper to start ($52 USD/mo vs $81 USD/mo).
- ClickFunnels is notably stronger on ease of use (8.3 vs 7.8).
- Kartra covers more of the tracked features (8 vs 6).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | ClickFunnels | Kartra |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.5 | ★★★★★★★★★★4.4 |
| Starting price | $81 USD/mo | $52 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | Zapier + native + API | Zapier + native |
| Affiliate commission | 30% recurring | 40% recurring |
| Best for | Sellers focused on converting through funnels | Course creators and coaches who want a stable all-in-one |
| Ease of use | 8.3 | 7.8 |
| Value for money | 7.4 | 7.9 |
| Features | 8.4 | 8.6 |
| Support | 8.0 | 8.1 |
| CRM | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | ✓ Yes |
| Booking / Scheduling | — No | ✓ Yes |
| Membership / Courses | ✓ Yes | ✓ Yes |
| Built-in Affiliate Program | ✓ Yes | ✓ Yes |
| White-label | — No | — No |
| Mobile App | — No | — No |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
ClickFunnels
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Kartra
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
ClickFunnels
- Powerful funnel builder with high-converting templates
- Huge community and learning resources
- Includes memberships and courses
- Pricey relative to its feature set
- Basic CRM, weaker than GHL
Kartra
- Well-balanced funnels + email + memberships
- Tightly integrated, fewer third-party apps needed
- Strong membership system
- Builder feels a bit rigid
- No cheap entry plan for beginners
Which one should you pick?
Choose ClickFunnels if…
Best for sellers focused on converting through funnels. Still the benchmark for high-converting funnels. You pay a premium and the CRM is basic, but the builder, templates and community are best-in-class.
Choose Kartra if…
Best for course creators and coaches who want a stable all-in-one. A dependable middle ground. Funnels, email and memberships are tightly integrated, so you need fewer add-ons — at the cost of a slightly rigid builder.
Frequently asked questions
Is ClickFunnels or Kartra better?
Overall we lean toward Kartra for most users, but ClickFunnels is the better fit for sellers focused on converting through funnels.
Which is cheaper, ClickFunnels or Kartra?
Kartra is cheaper to start at $52 USD/mo, compared with $81 USD/mo for ClickFunnels.
Which is easier to use for beginners?
ClickFunnels scores higher on ease of use (8.3/10), making it the friendlier choice if you're just getting started.
Can I try ClickFunnels and Kartra before paying?
ClickFunnels: 14 days. Kartra: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, ClickFunnels or Kartra?
Kartra scores higher on value in our review (7.9/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is ClickFunnels worth the price?
If funnels are the core of your business, yes — the conversion-focused templates and editor justify it. For broad CRM needs, look elsewhere.
Is Kartra better than ClickFunnels?
Kartra bundles more (email, memberships, helpdesk) for a similar price; ClickFunnels wins on pure funnel-building polish.
The bottom line
For most people weighing up ClickFunnels vs Kartra, Kartra is the stronger all-round pick — best for course creators and coaches who want a stable all-in-one, and backed by a 4.4/5 rating. Go with ClickFunnels instead for sellers focused on converting through funnels. Best of all you can try it free with Kartra and see if it fits before paying a cent.
→ See ClickFunnels alternatives→ Read the full ClickFunnels review