ClickFunnels vs Kajabi
ClickFunnels and Kajabi are two of the marketing & agency tools people compare most — but they're built for different users. ClickFunnels starts at $81 USD/mo and is best for sellers focused on converting through funnels, while Kajabi starts at $179 USD/mo and suits course creators, coaches, and membership businesses.
The main trade-offs: ClickFunnels is cheaper to start. They end up closely matched overall, so your best pick depends on which of those matters most to you.
ClickFunnels
★★★★★★★★★★4.51,079+ reviews · G2 & CapterraThe sales-funnel specialist, with a large community and lots of templates.
USD/mo
Kajabi
★★★★★★★★★★4.2322+ reviews · G2 & CapterraAn all-in-one platform to create, market, and sell online courses, memberships, and coaching.
USD/mo
ClickFunnels and Kajabi are closely matched — your best pick comes down to what you need most.
Key differences
- ClickFunnels is cheaper to start ($81 USD/mo vs $179 USD/mo).
- ClickFunnels is notably stronger on value for money (7.4 vs 6.5).
Full comparison
The winning option in each row is highlighted in green.
| Criteria | ClickFunnels | Kajabi |
|---|---|---|
| Overall rating | ★★★★★★★★★★4.5 | ★★★★★★★★★★4.2 |
| Starting price | $81 USD/mo | $179 USD/mo |
| Free trial | 14 days | 14 days |
| Integrations | Zapier + native + API | 1000+ via Zapier & native |
| Affiliate commission | 30% recurring | 30% recurring (Kajabi Partner Program) |
| Best for | Sellers focused on converting through funnels | Course creators, coaches, and membership businesses |
| Ease of use | 8.3 | 8.5 |
| Value for money | 7.4 | 6.5 |
| Features | 8.4 | 9.0 |
| Support | 8.0 | 8.0 |
| CRM | ✓ Yes | — No |
| Email Marketing | ✓ Yes | ✓ Yes |
| Funnel / Landing Builder | ✓ Yes | ✓ Yes |
| Automation / Workflow | ✓ Yes | ✓ Yes |
| SMS Marketing | — No | — No |
| Booking / Scheduling | — No | — No |
| Membership / Courses | ✓ Yes | ✓ Yes |
| Built-in Affiliate Program | ✓ Yes | ✓ Yes |
| White-label | — No | — No |
| Mobile App | — No | ✓ Yes |
Pricing plans
The main paid tiers for each tool (billed annually where applicable).
ClickFunnels
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Kajabi
✅ Verified from the vendor's pricing page · checked June 2026. View official pricing →
Pros & cons
ClickFunnels
- Powerful funnel builder with high-converting templates
- Huge community and learning resources
- Includes memberships and courses
- Pricey relative to its feature set
- Basic CRM, weaker than GHL
Kajabi
- Best-in-class course, membership, and digital-product creation with a polished student experience
- Genuinely all-in-one for creators: email marketing, funnels, landing pages, and automations are built in
- Includes a built-in affiliate program and a branded mobile app for your own products
- Expensive: paid plans start at $179/mo and value-for-money is its lowest-rated area
- No native SMS, full CRM, or white-label/reseller tools found in agency platforms like GoHighLevel
- Product and contact limits on lower tiers push growing businesses into costly upgrades
Which one should you pick?
Choose ClickFunnels if…
Best for sellers focused on converting through funnels. Still the benchmark for high-converting funnels. You pay a premium and the CRM is basic, but the builder, templates and community are best-in-class.
Choose Kajabi if…
Best for course creators, coaches, and membership businesses. Kajabi is a premium all-in-one platform for course creators, coaches, and membership sites, excelling at building and selling digital products. It's noticeably pricier than agency-focused all-in-ones like GoHighLevel and lacks a true CRM, SMS, and white-label reselling.
Frequently asked questions
Is ClickFunnels or Kajabi better?
They're closely matched. ClickFunnels is best for sellers focused on converting through funnels, while Kajabi suits course creators, coaches, and membership businesses.
Which is cheaper, ClickFunnels or Kajabi?
ClickFunnels is cheaper to start at $81 USD/mo, compared with $179 USD/mo for Kajabi.
Which is easier to use for beginners?
Kajabi scores higher on ease of use (8.5/10), making it the friendlier choice if you're just getting started.
Can I try ClickFunnels and Kajabi before paying?
ClickFunnels: 14 days. Kajabi: 14 days. We recommend trialling your top pick before committing.
Which is better value for money, ClickFunnels or Kajabi?
ClickFunnels scores higher on value in our review (7.4/10) — it gives you more for what you pay. Weigh that against the features you'll actually use.
Is ClickFunnels worth the price?
If funnels are the core of your business, yes — the conversion-focused templates and editor justify it. For broad CRM needs, look elsewhere.
How much does Kajabi cost?
Kajabi's main plans are Basic at $179/mo, Growth at $249/mo, and Pro at $499/mo billed monthly, with roughly 20% off on annual billing. There's no free plan, but a 14-day free trial is available.
The bottom line
ClickFunnels and Kajabi are genuinely close, so you won't go far wrong either way. Lean toward ClickFunnels for sellers focused on converting through funnels, or Kajabi for course creators, coaches, and membership businesses. You can try it free with ClickFunnels and try it free with Kajabi, so shortlist both and test them before you commit.
→ See ClickFunnels alternatives→ Read the full ClickFunnels review